Distributed to all GCB 0-4s in Global WPB Monthly distribution  |  Ninth Edition April 2021     Welcome to your monthly bite sized brief, packed full of content designed to help you do what you do best… lead. Everything we’ve included is designed to be shared with your teams and colleagues.         Nuno talked about his excitement for the opportunities ahead on a recent call with the WPB top 200 leadership team. He thanked everyone for making him feel welcome and set out his reflections after just over a month in role:     The global WPB strategy is robust and is the right one. We will continue to sharpen our focus on accelerating Wealth expansion; leverage our balance sheet by developing further our lending capabilities; foster innovation and accelerate digitisation and the efficiency of our operation.   This will be supported by:   Clarifying what our strategy means at a market level     Measuring success by outpacing the market     Driving innovation through technology and new business models     Clarifying the role of WPB Global teams     Ensuring people feeling engaged and excited to be part of WPB Overall Nuno said we have a solid team, a clear strategy and now it is all about executing with pace. Last week, Noel Quinn announced that Nuno will relocate to Hong Kong in the second half of this year. This follows the Group signalling at our annual results on 23 February, our intention to base more of the bank’s executive leadership team in Asia. We have no expectation for supporting functions and other members of leadership teams to relocate as a result of these executive moves. This FAQ document contains more detail for WPB which you can use to answer questions from your teams, and these FAQs will help with enquires from our valued clients and customers. Nuno will talk more about all of this in a global WPB webcast next month where you will have your chance to put questions to him – look out for the invitation soon.     What you need to know Last month 17 teams and 300 colleagues from more than 10 markets were awarded a WPB Customer at the Heart award, for customer centred design, service excellence or delivery during Q4. After 160 nominations, winning entries came from the channels, marketing, wealth servicing, mortgage operations, digital, international, claims and credit assessment teams – and more! They all demonstrated how collectively we can improve our customers’ experience. Check out this video to see some of the winning teams’ achievements. What do you need to do Consider who in your team should be recognised and keep an eye out for the next Customer at the Heart awards – nominations will open soon.     What you need to know HSBC Life Hong Kong have partnered with CMB to introduce HSBC Life Benefits+. It’s an InsurTech-driven employee benefits platform for our commercial clients, that mix and match group life, medical cover, wellbeing programmes and more for their employees. “Together with CMB specialists, we’re confident that HSBC Life Benefits+ will help more employers in Hong Kong to show care and protection for their employees while meeting their evolving business needs” says Ed Moncreiffe, CEO, Hong Kong, HSBC Life. Why it’s important It’s another example of how we’re leveraging HSBC’s connectivity in Asia to bring innovative solutions to more of our clients, tapping into the sizeable commercial client base, their employees and prospective customers. Coming up • It follows the pilot launch of HSBC Life Benefits+ for HSBC and Hang Seng Bank employees in Hong Kong. • Soon we’ll be rolling it out in other markets.     We want to break down the barriers holding women back and empower them to take the first step to becoming an entrepreneur. That’s why we are partnering with female entrepreneurs to answer the questions every budding female business founder wants to ask, to help them to start or grow their own businesses, as well as to raise awareness of the HSBC Jade proposition.     What do you need to do Activity will be running across HSBC and the entrepreneurs’ social channels. Why not share or like some of the posts for our Hong Kong case study and Singapore influencer. Keep an eye out for our next influencer, Vivien Liu, founder of a Hong Kong based studio for Architecture, Interior Design and Photography, which will launch at the end of April. If you’d like more information about the campaign, please get in touch with becca.davis@hsbc.com or Helene.shaw@hsbcpb.com     Want to know more about our new CEO Nuno Matos? • Learn about his heritage, family and thoughts on footballers in this video. • Want to know how he felt when he got the call about becoming CEO? Watch this. • You can also watch this to understand what ‘We value difference’ means to him. Have you heard about our new purpose and values? • Watch Noel chat with Annabel Spring. • Register for this event to hear how they connect to our strategy. • Explore the World of Opportunity hub, the ‘Succeeding with Purpose plan’, and encourage your team to discover what the values mean to them through the new values guide.     27 April HSBC Q1 Results 12 May Eid al-Fitr (End of Ramadan)   3 May Deaf Awareness Week     Something to share? Tell us about the incredible things you and your team are doing to support customers and colleagues. Send your stories or ideas to ivette.diazbarriga@hsbc.com and tom.hall@hsbc.co.uk